Assignment 1: LensCrafters Case Study
Due Week 4 and worth 250 points
This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text.
Write a six to seven (6-7) page paper in which you:
- Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
- Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.
- Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
- Determine the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.
- Examine the different types of technologies applied to LensCrafters’ service operations and evaluate how the technologies strengthen the value chain.
- Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.